UMF/Perfect Clean's George Clarke needed to expand on the "cradled world" shot we had created in 2002 to encompass a variety of concepts for the main image on the UMF website. Using a combination of existing product shots and stock images, we worked up this montage to convey not only the "Cleaner World is in Your Hands" concept, but show various Perfect Clean items in use and emphasize the environments the company targets for its products.
Hospital, Day Care, and Hotel images were licensed from a stock provider and used to accomplish two goals: illustrating the usage of the company's products and putting pleasant, interesting faces on the website's main page. The montage was composed to draw the eye rightward from the globe shot along the red line to the surgeon's face, then down to the left along the direction of his gaze and back across to the smiling children, keeping Perfect Clean products in prominent view all the while.
The end result was delivered digitally for immediate website use and on disk as a high res reproducible file for any future print publication.