Seeking to portray the high-speed capabilities of Coilcraft's magnetics with regard to Internet DSL applications, this cover concept was worked out to illustrate both.
The background vortex of color and radial blur was created first from existing texture files. Then the type denoting the various protocols was wrapped around the center and given a further radial blur for the look of velocity. Finally, the actual components were shot with lighting to mimic the look of the rest of the image and laid into place, complete with Coilcraft logos emailed to the studio.
As the image evolved over a week or so, low-res versions were emailed back and forth to Coilcraft's John Stellberg. Upon final approval, the file was delivered on disk for placement on the catalog cover.